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ELSST Thesaurus
type: Ontology
type: ConceptScheme

RADIO ADVERTISING
type: Concept
preferred label: ÚTVARPSAUGLÝSINGAR @is
preferred label: RÁDIÓREKLÁM @hu
preferred label: PUBLICIDAD EN RADIO @es
preferred label: PUBLICITATE RADIO @ro
preferred label: PUBLICITÉ RADIOPHONIQUE @fr
preferred label: RADIJO REKLAMA @lt
preferred label: RADIJSKO OGLAŠEVANJE @sl
preferred label: RADIOMAINONTA @fi
preferred label: RADIORECLAME @nl
preferred label: RADIOREKLAM @sv
preferred label: RADIOREKLAME @da
preferred label: RADIOWERBUNG @de
preferred label: ROZHLASOVÁ REKLAMA @cs
preferred label: ΡΑΔΙΟΦΩΝΙΚΕΣ ΔΙΑΦΗΜΙΣΕΙΣ @el

PRESS ADVERTISING
type: Concept
preferred label: SAJTÓREKLÁM @hu
preferred label: DAGBLAÐSAUGLÝSINGAR @is
preferred label: AVISREKLAME @no
preferred label: INZERCE V TISKU @cs
preferred label: LEHTIMAINONTA @fi
preferred label: OGLAŠEVANJE V TISKANIH MEDIJIH @sl
preferred label: PERSADVERTENTIES @nl
preferred label: PRINTWERBUNG @de
preferred label: PUBLICIDAD EN PRENSA @es
preferred label: PUBLICITATE ÎN PRESĂ @ro
preferred label: PUBLICITÉ PRESSE @fr
preferred label: REKLAMA SPAUDOJE @lt
preferred label: REKLAME I PRESSEN @da
preferred label: TIDNINGSREKLAM @sv
preferred label: ΔΙΑΦΗΜΙΣΕΙΣ ΣΕ ΕΝΤΥΠΑ @el

MASS COMMUNICATION
type: Concept
preferred label: TÖMEGKOMMUNIKÁCIÓ @hu
preferred label: FJÖLMIÐLUN @is
preferred label: COMMUNICATION DE MASSE @fr
preferred label: COMUNICARE DE MASĂ @ro
preferred label: JOUKKOVIESTINTÄ @fi
preferred label: MASINĖ KOMUNIKACIJA @lt
preferred label: MASOVÁ KOMUNIKACE @cs
preferred label: MASSACOMMUNICATIE @nl
preferred label: MASSEKOMMUNIKASJON @no
preferred label: MASSEKOMMUNIKATION @da
preferred label: MASSENKOMMUNIKATION @de
preferred label: MASSKOMMUNIKATION @sv
preferred label: MNOŽIČNO KOMUNICIRANJE @sl
preferred label: ΜΑΖΙΚΗ ΕΠΙΚΟΙΝΩΝΙΑ @el
preferred label: COMUNICACIÓN DE MASAS @es

REKLÁMKÜLDEMÉNY
type: Concept
preferred label: MARKPÓSTSENDING @is
preferred label: CORREO DIRECTO @es
preferred label: DIRECT MAIL (SOM PERSONRETTET MARKEDSFØRING) @da
preferred label: DIRECT MAIL @nl
preferred label: DIRECT MAILING
preferred label: DIREKTE REKLAME @no
preferred label: DIREKTREKLAM @sv
preferred label: HROMADNÉ ROZESÍLÁNÍ @cs
preferred label: OGLASNA POŠTA @sl
preferred label: PUBLICITATE PRIN POȘTĂ @ro
preferred label: PUBLIPOSTAGE DIRECT @fr
preferred label: REKLAMA PAŠTU @lt
preferred label: SUORAMAINONTA @fi
preferred label: ΤΑΧΥΔΡΟΜΙΚΕΣ ΔΙΑΦΗΜΙΣΕΙΣ @el

ADVERTISING
type: Concept
issued: 2023-09-13
modified: 2022-03-11T11:36:59
alternative label: ΔΗΜΟΣΙΟΠΟΙΗΣΗ @el
preferred label: REKLAME @da
alternative label: REKLAMA @lt
alternative label: RECLAMĂ @ro
alternative label: PUBLISITET @no
alternative label: PUBLICITY
alternative label: PUBLICITET @sv
alternative label: ANNONSERING @no
definition: CUBRE ÚNICAMENTE LA PUBLICIDAD DE FUENTES COMERCIALES @es
definition: ΑΥΤΟΣ Ο ΟΡΟΣ ΧΡΗΣΙΜΟΠΟΙΕΙΤΑΙ ΜΟΝΟ ΓΙΑ ΕΜΠΟΡΙΚΕΣ ΔΙΑΦΗΜΙΣΕΙΣ. ΜΗΝ ΤΟΝ ΣΥΓΧΕΕΤΕ ΜΕ ΤΟΝ ΟΡΟ: «ΔΗΜΟΣΙΑ ΠΛΗΡΟΦΟΡΗΣΗ», Ο ΟΠΟΙΟΣ ΧΡΗΣΙΜΟΠΟΙΕΙΤΑΙ ΓΙΑ ΕΚΣΤΡΑΤΕΙΕΣ ΠΛΗΡΟΦΟΡΗΣΗΣ ΤΟΥ ΚΟΙΝΟΥ. @el
definition: VIITTAA VAIN KAUPALLISEEN MAINONTAAN. @fi
definition: ŠIS TERMINAS NAUDOJAMAS TIK REKLAMAI KOMERCINIAIS TIKSLAIS. NEPAINIOTI SU TERMINU 'VIEŠOJI INFORMACIJA', KURIS NAUDOJAMAS VISUOMENĖS INFORMAVIMO KAMPANIJOMS @lt
definition: HEEFT ALLEEN BETREKKING OP RECLAME UIT COMMERCIËLE BRONNEN @nl
definition: GÄLLER ENDAST REKLAM FRÅN KOMMERSIELLA KÄLLOR. @sv
definition: DIESER BEGRIFF WIRD NUR FÜR KOMMERZIELLE WERBUNG VERWENDET. @de
definition: DEKKER KUN REKLAME FRA KOMMERSIELLE KILDER @no
definition: DÆKKER AL REKLAME KUN FRA KOMMERCIELLE KILDER @da
definition: COVERS ADVERTISING FROM COMMERCIAL SOURCES ONLY
definition: CAMPAGNES DE PUBLICITÉ À CARACTÈRE EXCLUSIVEMENT COMMERCIAL. À NE PAS CONFONDRE AVEC LES CAMPAGNES D’INFORMATION DESTINÉES AU PUBLIC. @fr
definition: ACEST TERMEN SE FOLOSEȘTE PENTRU PUBLICITATEA ÎN SCOPURI COMERCIALE. A NU SE CONFUNDA CU CAMPANIILE DE INFORMARE PUBLICĂ. @ro
in scheme: ELSST Thesaurus
preferred label: REKLÁM @hu
preferred label: AUGLÝSINGAR @is
preferred label: MAINONTA @fi
preferred label: OGLAŠEVANJE @sl
preferred label: PROPAGACE @cs
preferred label: PUBLICIDAD @es
preferred label: PUBLICITATE @ro
preferred label: PUBLICITÉ @fr
preferred label: RECLAME @nl
preferred label: REKLAM @sv
preferred label: REKLAMAVIMAS @lt
preferred label: WERBUNG @de
preferred label: ΔΙΑΦΗΜΙΣΗ @el

TELEVISION ADVERTISING
type: Concept
preferred label: TELEVÍZIÓS REKLÁM @hu
preferred label: SJÓNVARPSAUGLÝSINGAR @is
preferred label: FERNSEHWERBUNG @de
preferred label: FJERNSYNSREKLAME @no
preferred label: PUBLICITATE TELEVIZATĂ @ro
preferred label: PUBLICITÉ TÉLÉVISÉE @fr
preferred label: TELEVISIERECLAME @nl
preferred label: TELEVISIOMAINONTA @fi
preferred label: TELEVIZIJOS REKLAMA @lt
preferred label: TELEVIZIJSKO OGLAŠEVANJE @sl
preferred label: TELEVIZNÍ REKLAMA @cs
preferred label: TV-REKLAM @sv
preferred label: TV-REKLAME @da
preferred label: ΤΗΛΕΟΠΤΙΚΕΣ ΔΙΑΦΗΜΙΣΕΙΣ @el
preferred label: PUBLICIDAD EN TELEVISIÓN @es

MERCADOTECNIA
type: Concept
preferred label: MARKETING
preferred label: COMERCIALIZARE @ro
preferred label: MARKEDSFØRING @da
preferred label: MARKKINOINTI @fi
preferred label: MARKNADSFÖRING @sv
preferred label: RINKODARA @lt
preferred label: TRŽENJE @sl
preferred label: ΠΡΟΩΘΗΣΗ (ΕΜΠΟΡΙΟ) @el
preferred label: MARKAÐSFRÆÐI @is

LOBBYING
type: Concept
preferred label: PRESIÓN @es
preferred label: LOBBIZÁS @hu
preferred label: LOBBAUS @fi
preferred label: LOBBYEN @nl
preferred label: LOBBYISME @no
preferred label: LOBBYISMUS @de
preferred label: LOBIRANJE @sl
preferred label: LOBIZMAS @lt
preferred label: OVERTALELSE @da
preferred label: PERSUASION @fr
preferred label: PERSUASIUNE POLITICĂ @ro
preferred label: POLITICKÉ PŘESVĚDČOVÁNÍ @cs
preferred label: POLITISK PÅVERKAN @sv
preferred label: ΑΣΚΗΣΗ ΕΠΙΡΡΟΗΣ ΑΠΟ ΟΜΑΔΕΣ ΣΥΜΦΕΡΟΝΤΩΝ @el
preferred label: HAGSMUNAVARSLA @is

INTERNET ADVERTISING
type: Concept
preferred label: ONLINE REKLÁM @hu
preferred label: NETAUGLÝSINGAR @is
preferred label: INTERNETO REKLAMA @lt
preferred label: INTERNETOVÁ REKLAMA @cs
preferred label: INTERNETRECLAME @nl
preferred label: INTERNETREKLAM @sv
preferred label: INTERNETREKLAMERING @da
preferred label: ONLINE-WERBUNG @de
preferred label: PUBLICIDAD POR INTERNET @es
preferred label: PUBLICITATE PE INTERNET @ro
preferred label: PUBLICITÉ EN LIGNE @fr
preferred label: REKLAME PÅ INTERNETT @no
preferred label: SPLETNO OGLAŠEVANJE @sl
preferred label: VERKKOMAINONTA @fi
preferred label: ΔΙΑΦΗΜΙΣΕΙΣ ΜΕΣΩ ΔΙΑΔΙΚΤΥΟΥ @el