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ELSST Thesaurus (Version 2 - 2021)

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Concept information

... > SCIENTIFIC RESEARCH > TECHNOLOGY AND INNOVATION > COMMUNICATIONS > MASS COMMUNICATION > ADVERTISING > DIRECT MAILING
... > SCIENCE AND TECHNOLOGY > TECHNOLOGY AND INNOVATION > COMMUNICATIONS > MASS COMMUNICATION > ADVERTISING > DIRECT MAILING

Preferred term

DIRECT MAILING  

Broader concept

History note

  • TERM CREATED JANUARY 2004. PREVIOUSLY THE BROADER CONCEPT 'ADVERTISING' WOULD HAVE BEEN USED.

Identifier

  • urn:ddi:int.cessda.elsst:3b90fc9b-c99c-4669-a4d4-44250fea1a49:2

Is a version of

Date issued

  • 2021-09-14

Has previous version

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URI

https://elsst.cessda.eu/id/2/3b90fc9b-c99c-4669-a4d4-44250fea1a49

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